
Sales & Business development
At Magknowlia, we offer comprehensive assistance in defining and executing effective sales and business development strategies for academic publishers. Our goal is to provide customized and cutting-edge solutions, leveraging our expertise in the academic publishing landscape to help you thrive in today’s competitive marketplace. We’re committed to helping you achieve your sales and business development objectives with tailored strategies and insights. Our services are:
Product Ideation
Guiding you in developing innovative product ideas based on a deep understanding of the academic publishing market and evolving scholar and institution needs.
From Idea to Viable Product
Providing end-to-end support to transform your product concepts into reality, from market research to business planning, prototype development, testing, and product launch.
Finding Launching Customers
Strategies to identify and engage potential launching customers using data-driven approaches to understand and reach your target audience effectively.
Setting Up Sales Strategy
Assisting in designing and implementing tailored sales strategies, including identifying sales channels, crafting compelling sales messages, training your team, and setting clear sales targets.
Price Optimization
Developing pricing strategies that balance profitability and customer value, utilizing competitive and cost analysis, and value-based pricing models.
Transformative Agreements
Guidance in negotiating and implementing transformative agreements to transition towards open access (OA) publishing while maintaining or increasing revenue.
Flipping to OA
Comprehensive support for publishers transitioning to an open access model, including business model redesign, renegotiating agreements, and ensuring OA policy compliance.
At Magknowlia, our goal is to provide customized and cutting-edge solutions, leveraging our expertise in the academic publishing landscape to help you thrive in today’s competitive marketplace. We’re committed to helping you achieve your sales and business development objectives with tailored strategies and insights.